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EGW-NewsLoLToutes les nouvellesNike shot an ad about esports

Nike shot an ad about esports

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The idea of the removed advertisement is that, while playing computer games, cybersportsmen should not forget about maintaining their health. Together with playing skills, they must develop mental and physical health by playing sports and monitoring their diet. Jian 'Uzi' Qihao, who retired due to diabetes and chronic shoulder and arm problems, knows about these problems not by hearsay, and therefore starred in a commercial from Nike.

There, he acted as a mentor to aspiring esports players and gives them advice on maintaining a healthy lifestyle.

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This isn't the first time Nike has interacted with the esports community. Nike sponsored T1, SK Gaming, Vodafone Giants and FURIA Esports, and two years ago the company signed a contract with LPL, and the cost of the partnership agreement was $ 100,000,000.

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