Faker has contracted with Lotte Confectionery

Faker's face can now be seen on all Lotte Confectionery ice cream packages. Korean esportsman has become popular thanks to his career in League of Legends under the tag of only one club - T1. The player three times became the world champion and regularly won victories in various other major championships. According to Lotte, the new advertising campaign should attract new customers from a young audience.

Lotte Confectionary was founded in 1967 and deals exclusively with confectionery. Despite the fact that Lotte is headquartered in the capital of South Korea, in Seoul, there are many other countries that own this bakery. The company is the third largest chewing gum producer in the world.

Collaboration with Lotte Confectionary is not the first Faker collaboration with organizations that go beyond eSports. Previously, he and Nike worked on the released program for teaching yoga.