FA names Xbox as official England partner

The Football Association (FA) has announced a partnership with the Xbox that will make the brand an official gaming partner for the England national teams.

The deal will cover a range of properties, including the Lionesses, eLions and Three Lions, as well as Wembley Stadium, combined with EE and St George's Park. Under the campaign slogan "When everybody plays, we win", the parties will strive to promote and celebrate inclusiveness in the game, and collaborate on various activations as the driving force behind this vision.

Katherine Sworbrick, FA Commercial and Marketing Director:“We're excited to partner with Xbox, a brand that aligns with FA values. Games are loved and accepted by fans around the world, and we see this partnership as an opportunity to take that relationship to the next level for everyone involved. with English football. As a non-profit organization, commercial partnerships are vital so that we can continue to invest millions in all levels of the game, which is why we thank Xbox for this support. "

It is reported that detailed information on the events and how fans can take part in them will be announced shortly.