Esports Entertainment Group signed an agreement with New York Rangers

Esports Entertainment Group (EEG) has been named the Official Esports Tournament Provider for the Madison Square Garden Sports Corp (MSG Sports) NHL Hockey Team New York Rangers. According to the press release, the partnership is set to begin on July 1st.

Grant Johnson, CEO of Esports Entertainment Group:"We are delighted to welcome another leading professional sports team to our tournament platform. We look forward to working with the New York Rangers as they expand their brand into the fast-growing world of esports."

As part of the deal, EEG will host three New York Rangers-themed esports tournaments using its brand and the Esports Gaming League platform.

In addition, EEG will partner with the team to create video content promoting these tournaments across all New York Rangers digital platforms. Each tournament will reportedly offer a variety of prizes, including New York Rangers merchandise and memorabilia.

Esports Entertainment Group has previously partnered with other notable sports organizations such as Denver Broncos, LA Kings and LA Galaxy, as well as the New England Patriots.