Guild Esports Introduces Samsung as Official Partner

British esports organization Guild Esports has partnered with global electronics manufacturer Samsung. Interestingly, as a result of this deal, Samsung will be named the official display partner of Guild Esports.

As part of the partnership, Samsung will provide its Odyssey line of monitors and displays to Guild Esports Academy. In addition, the manufacturer will supply the monitors to the organization's professional players, content creators, and staff.

Michelle Tierney, Director of Commercial Partnerships for Guild Esports, also spoke of the partnership:"We're excited to partner with a prestigious brand like Samsung, once again demonstrating our audience's commitment by teaming up with best-in-class brands across our partner family."

The two organizations will also be collaborating on a number of activations such as the "VIP Experience" for fans. In addition, LCD displays and LED signage will be introduced at the future London headquarters of Guild Esports.

According to the press release, this is the first time Samsung has partnered with a UK-based esports organization. Only in 2021, the manufacturer entered into partnerships with organizations such as Ninjas in Pajamas and CLG.

Note that Samsung becomes Guild Esports' third partner, joining the HyperX brand and Subway franchise.