KRÜ Esports appoints Vanquish as exclusive commercial agent

The Argentinean organization KRÜ Esports has named the international marketing agency Vanquish as its exclusive commercial agent.

According to the press release, the two sides will work together to strengthen the organization's commercial portfolio by securing "strategic alliances with brands that share its vision." As a reminder, the KRÜ Esports organization was founded in October 2020 by Sergio Aguero, striker of the Manchester City football club.

Currently, the organization is represented in the VALORANT discipline. In addition, KRÜ Esports is represented by several players in FIFA 21.

On the commercial side, KRÜ Esports has partnered with gaming brand AORUS, streaming platform Twitch and American multinational AMD.