Team Liquid and Alienware renew partnership agreement
European esports organization Team Liquid has renewed its partnership with Alienware, further extending the 10-year relationship between the two companies. Since its first agreement in 2011, Alienware has become a supplier of Team Liquid hardware in several categories, including PCs, monitors, headsets, and gaming peripherals. According to the press release, Alienware has provided nearly 1,000 products to Team Liquid, remaining the organization's title sponsor for 10 years.
This agreement is one of the most long-term cooperation in e-sports. Financial terms of the deal were not disclosed.
The partnership will continue to cover all Team Liquid players, teams and facilities. As part of the renewed deal, Alienware will be official launch partner for Liquid +, the organization's platform designed to attract fans. Note that the official launch of the platform is scheduled for January 27.
Also on the official Alienware-sponsored Team Liwuid Twitch channel, an interactive space-themed event will be streaming throughout the day to celebrate the launch of Liquid +.
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