Relog Media has signed an agreement with AgentVegan

Relog Media announced that it has signed a partnership agreement with AgentVegan online store. As part of the agreement, the AgentVegan brand will partner with the SnowSweetSnow series.

As a result of the deal, the AgentVegan brand will be featured on the main broadcast of this year's first championship. In addition, the company will become the exclusive partner of SnowSweetSnow.

SnowSweetSnow is a championship that is part of the HomeSweetHome series. The tournament officially kicked off on January 18th with a regional group stage. Note that the SnowSweetSnow main stage will begin on February 1st.

According to a press release, the agreement is unique to Relog Media as it highlights the growing trend of more and more non-endemic companies entering the esports industry.

While 2021 is in its infancy, a number of retail outlets have already moved into the esports space this year. Along with AgentVegan, Aldi in France and Lidl in Germany have announced partnerships with teams such as Team Vitality and SK Gaming, respectively.

AgentVegan said in a release that the company plans to use the agreement to expand its presence in the Swedish market as well as to attract customers from Europe.

Note that AgentVegan becomes HomeSweetHome's third partner, joining Huya and Gamdom.