LVM Versicherungf named national partner of LEC

German insurance company LVM Versicherung has partnered with the League of Legends European Championship (LEC) to become the national regional broadcasting partner.

As a result of the partnership, which was entered into through the sports business agency SPORTFIVE, LVM Versicherung will receive its own segment within the framework of the German broadcast of the competition.

The segment is expected to focus on the main game of the week while covering the highlights of the gameplay. Within this format, the highlight of the meeting will be highlighted to demonstrate how a particular situation led to victory.

This is not the first time LVM Versicherung has entered the esports sector, as the insurance company has also previously partnered with the German esports organization ad hoc gaming.