CLG enters into marketing partnership with Playfull
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North American esports organization Counter Logic Gaming (CLG) has entered into a marketing partnership with the Playfull platform. As part of this deal, Playfull will be able to offer CLG products to its community members as a reward. In addition, companies can collaborate on marketing and promotional campaigns throughout the partnership.
According to the release, the partnership will include "brand integration" for Playfull through digital channels and the organization's website.
The Los Angeles-based gaming company rewards League of Legends players with physical prizes for successful gameplay. The platform also provides a variety of competitive and social features as well as a premium currency that can be used on its online store.
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