FATE Esports signs agreement with Shikenso Analytics

Jordanian esports organization FATE Esports has named German analytics firm Shikenso Analytics as its new data provider to help measure its sponsorship assets.

The data provided by Shikenso will provide insight into FATE's current sponsorship assets, as well as their performance on social media and streams, allowing the esports organization to make strategic decisions about existing and potential sponsors.

According to a press release, the partnership is expected to highlight the potential of sponsors to work together with the Middle East esports organization. The partnership follows FATE's recently signed agreements with HyperX and Orange earlier this year. In addition, the organization recently announced the creation of its own eSports training center based in Jordan.

Competing across several different disciplines such as Counter Strike: Global Offensive, PUBG Mobile, and Tekken, the organization aims to strengthen its position in 2021, both in terms of competition and as a business entity.