Fnatic and Jack Link's presented a joint map

British esports organization Fnatic has announced a new community-focused campaign called "The Beef Mode Challenge". Note that the campaign was developed in conjunction with the American snack company Jack Link's.

As part of the campaign, the two organizations are collaborating to develop Jack Link's signature Counter-Strike: Global Offensive map that allows players to compete against each other in a test mode. It should be added that this activation is part of Jack Link's "Beef Mode" campaign, which launched across Europe in March 2021.

Neil Walker, Partnerships Manager at Fnatic:"It's great to see Jack Link's daring to take on custom-made maps and that in CS: GO helps us reaffirm our commitment to one of our favorite esports disciplines."

Once placed on the Esportal tournament platform, players will have the opportunity to participate in both weekly and monthly tournaments for the chance to win Jack Link's beef jerky, play equipment and Fnatic gear.

It should be noted that in January, the company for production of snacks Beef announced a multi-year partnership with Fnatic, and also flirted with several other partnerships in the field of e-sports, including Toronto Ultra organization.