XSET announces partnership with Drai's

North American esports organization XSET has announced a partnership with Las Vegas-based nightclub Drai's. The organization intends to create an extensive platform for gaming and e-sports on the basis of the institution. Financial details of the deal were not disclosed.

Clinton Sparks, Director of Business Development at XSET:“It is a great honor to work with an incredible brand like Drai's. They are the number one hip-hop club in the world - and not only understand the space, but also know how to organize unforgettable events and impressions".

Within the framework of cooperation, the parties will equip the club's beach with game rooms with PCs and consoles with XSET symbols for gaming and championships. In addition, Drai's will feature a variety of bands including hip-hop duo Rae Sremmurd. Other club artists will also have exclusive access to XSET content.

Combining hip-hop, gaming and lifestyle, this groundbreaking partnership will make Drai's and XSET market leaders not only in Las Vegas, but also in global nightlife and gaming trends. Together, they will introduce the fast-growing gaming and esports culture into a whole new industry.