EXCEL ESPORTS attracted € 20 million in investments

British esports organization EXCEL ESPORTS has completed its investment round by raising € 20 million to fund its expansion and new headquarters.

The round, first reported by Sky News, was led by investment firm JRJ Group. Note that the company previously acquired a controlling stake in EXCEL in 2018 together with TOMS Capital LLC.

According to the press release, the investment will be used to improve the organization's infrastructure, including its new London headquarters, launching "operations in new territories" and developing the XL.gg digital platform. In addition, IPGL Ltd, Michael Spencer's family office, Alan Howard's family office and TNF Investments, an international private equity firm, have also become new investors in the organization.

EXCEL's headquarters in Shoreditch will open this summer. The headquarters are expected to become the "hub" for the organization's business operations and will be used for talent flows and content production, as well as partnerships and media events. In addition, this facility will also be home to EXCEL departments.

2021 has been a hectic year for the esports organization. Over the past six months, EXCEL has established partnerships with companies such as AndaSeat, Sony and Eleiko. What's more, the organization expanded to include Fortnite and VALORANT rosters.