Team Nigma partners with Etihad Airways
Abu Dhabi-based esports organization Team Nigma has announced a long-term partnership with international airline Etihad Airways. Note that this is the first Etihad Airways agreement in the esports environment. Gaming).
Specific activations around the deal have yet to be disclosed, but the deal will include air travel benefits for the crew and support staff. In addition, the Etihad Airways logo is expected to appear on the team's jersey.
Team Nigma's partnership with Etihad Airways follows from the organization's announcement that it will move to Abu Dhabi. The move was planned as part of a partnership with AD Gaming, a new initiative created by Twofour54 to bring organizations together and build a resilient esports ecosystem in Abu Dhabi.
In addition to the new agreement with Team Nigma, Etihad is the main partner of several sports brands and competitions, including the Formula 1 Grand Prix in Abu Dhabi and British football club Manchester City.
Note that Etihad Airways is not the first airline to partner in the esports industry. AirAsia previously sponsored Team Mineski, while Emirates worked side-by-side with ESL.
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